Proprietary methodologyPricetainability™ — sustainable pricing
Pricetainability™ — sustainable pricing
in four pillars.
Four pillars. One discipline.
Pricetainability™ is Yggra’s proprietary methodology — the common language across all three branches. The framework structures how we approach pricing transformations, from initial diagnosis to ongoing governance.
01
Truth
Financial truth and transparency. Net Revenue as the starting point for pricing performance.
→ Pricing Audit / Sentinel
→02
Policy
Segmentation, target margin policy and discount governance.
→ Strategy engagements & sprints
→03
Execution
Implementation, capability building and capacity.
→ Talent & delivery associates
→04
Governance
Cadence, accountability and exception management.
→ Continuous Improvement
Most pricing consultancies deliver advice by the hour. Pricetainability™ is a system — a structured path from ad-hoc pricing to structural discipline.
Pricing transformation doesn’t fail due to lack of knowledge, but due to lack of structure. Companies start with good intentions, run an analysis, write a policy — and three months later everything is back to square one.
Pricetainability™ solves this by treating pricing as a cycle, not a project.Each pillar feeds the next. Truth reveals the problem, Policy structures the response, Execution delivers the change, and Governance makes it last. The cycle repeats — and each iteration makes pricing stronger.
Pricetainability™ solves this by treating pricing as a cycle, not a project.Each pillar feeds the next. Truth reveals the problem, Policy structures the response, Execution delivers the change, and Governance makes it last. The cycle repeats — and each iteration makes pricing stronger.
Every Yggra branch delivers part of the pricing framework
Strategy
Truth + Policy + Governance
Strategy delivers diagnosis (Truth), policy (Policy) and ongoing assurance (Governance). The complete journey from insight to discipline.
Bekijk Strategy →Sentinel
Truth
Sentinel is the data layer behind Truth. Net Revenue pricing analytics that make financial truth visible — as a standalone product or as foundation beneath Strategy.
Bekijk Sentinel →Talent
Execution
Talent delivers the people and skills for Execution. Without the right pricing capacity, every strategy is a paper exercise.
Bekijk Talent →Pricetainability™ is the common thread running through all Yggra services—from the initial diagnosis to ongoing governance. The framework is used in client engagements, publications, and industry events.
Four pillars: from financial transparency to structural governance
Pillar 01
Truth
Financial truth as starting point.Before you can change anything, you need to understand what’s really happening. Truth is about Net Revenue visibility: what do customers actually pay, after all discounts, bonuses and exceptions? Where is margin leaking? Which segments deserve attention?
This is not a quick scan — it’s a full diagnosis that lays the foundation for everything that follows. Without Truth, you build policy on assumptions.
Delivered via: Pricing Audit (Strategy) and Sentinel (Analytics)
This is not a quick scan — it’s a full diagnosis that lays the foundation for everything that follows. Without Truth, you build policy on assumptions.
Delivered via: Pricing Audit (Strategy) and Sentinel (Analytics)
Pillar 02
Policy
From truth to rules.Policy translates financial insights into concrete, actionable pricing rules. Segmentation, target margins per customer group, discount policy with escalation levels, and indexation mechanisms. The result is a pricing playbook the commercial team can follow — without having to evaluate every deal individually.
Delivered via: Strategy Playbook (Phase 2) and Consulting Sprints
Delivered via: Strategy Playbook (Phase 2) and Consulting Sprints
Pillar 03
Execution
Strategy without execution is worthless. Execution gaat over de mensen en vaardigheden die nodig zijn om het beleid te implementeren en vol te houden. Heb je de juiste pricing capaciteit in huis? Begrijpt het salesteam het nieuwe kader? Wie bewaakt de naleving?
This is where Talent and Strategy come together: the right people in the right place, with the right expertise.
Provided by: Yggra Talent and delivery associates
This is where Talent and Strategy come together: the right people in the right place, with the right expertise.
Provided by: Yggra Talent and delivery associates
Pillar 04
Governance
Pricing is not a project — it’s a discipline.Governance provides the cadence, accountability and exception management that keep pricing consistent over time. Monthly reviews, exception monitoring, quarterly business reviews with the MT. Without governance, every transformation reverts to ad-hoc within six months.
Delivered via: Continuous Improvement retainer (Strategy Phase 3)
Delivered via: Continuous Improvement retainer (Strategy Phase 3)
Ready to professionalise
pricing?
Start with Truth.
pricing?
Start with Truth.
The first step is always the same: understand what’s really happening. Through a Pricing Audit or Sentinel — depending on your situation.
Empowering your Growth.