Pricing specialist for industrial B2B · Benelux

Your margins are eroding.
We find out why.

Yggra helps CEOs, CFOs and commercial directors in wholesale, distribution and manufacturing turn pricing into a management discipline — with proven EBITDA impact.

Robbie Eyckmans noteert de Yggra-aanpak op een flipchart: Pricing Audit, Strategy, Ongoing Optimization
Sweet spot€30M – €150M revenue
SectorenWholesale · Distribution · Manufacturing
AanpakDiagnosis-first. Fixed scope. Fixed fee.
Trusted by
VIL logo
Van Oirschot logo
Voka logo
Novatech logo
More logo
ACO logo
La Squadra logo
Professional Pricing Society logo
Plantura logo
VIL logo
Van Oirschot logo
Voka logo
Novatech logo
More logo
ACO logo
La Squadra logo
Professional Pricing Society logo
Plantura logo
VIL logo
Van Oirschot logo
Voka logo
Novatech logo
More logo
ACO logo
La Squadra logo
Professional Pricing Society logo
Plantura logo
VIL logo
Van Oirschot logo
Voka logo
Novatech logo
More logo
ACO logo
La Squadra logo
Professional Pricing Society logo
Plantura logo
Trusted by
The problem we solve
Your revenue is growing, your customer base is expanding, and you’re working harder every year. But your margins are shrinking.

Prices have risen over time. Exceptions are piling up. Decisions are being made based on gut feelings. Your ERP system contains the data—but no one is translating it into pricing intelligence.

Pricing is the most underutilized lever in commercial strategy.Most industrial B2B companies lose 2–5% of their net margin to invisible pricing leakage—discount drift, non-indexed contracts, and inconsistent sales behavior.

We don’t sell solutions for problems you’ve already defined. We identify the real problem—and build from there.

01
Ad-hoc discounts without governance. Every salesperson applies their own pricing logic.
02
Cost increases not systematically passed on. Margins are quietly eroding, quarter after quarter.
03
No visibility into Net Revenue. Revenue is growing, but EBITDA isn’t keeping pace.
04
Historical prices that no one dares to touch. Legacy contracts on autopilot.
05
A new CFO or PE owner asks questions that pricing can’t answer—because the data isn’t structured.
Drie Yggra-consultants werken geconcentreerd samen aan pricing-analyseYggra Sentinel Control Center met margin governance en pricing opportunityDrie Yggra-consultants in gesprek rond een houten tafel, laptops open
Three branches, one platform

Pricing strategy, analytics and talent
— integrated.

We combine what normally sits with three parties: niche pricing expertise for industrial SMEs, a proprietary analytics platform, a recurring governance model, and a specialised talent network — in one integrated offering.

Strategy
Yggra Strategy
Pricing Transformation
Diagnosis-first pricing transformation.We guide industrial B2B companies from ad-hoc pricing to structured pricing discipline — through a phased approach with clear scope.
For CEOs, CFOs and commercial directors · Fixed fee per phase
Start with a pricing audit
Analytics
Yggra Sentinel
Pricing Analytics
Net Revenue insight on top of your existing ERP — without an IT project.Sentinel makes pricing leakage visible based on your transaction data. No system changes needed.
For CFOs and commercial directors · From €1,500/month
See Sentinel in action
Talent
Yggra Talent
Pricing Recruitment
Pricing professionals — interim and permanent.We know pricing profiles from the inside and reach talent that generic recruiters miss. Exclusive network across Benelux and DACH.
For CEOs, HR Directors and CFOs
Find pricing talent
Zwart-wit studioportret van Robbie Eyckmans, oprichter van Yggra
“We touch data, not your ERP. We build pricing discipline, not dashboards.”

Robbie Eyckmans
Founder & Pricing Expert · Yggra
What sets Yggra apart

What sets Yggra apart:
three disciplines, one platform.

Pricing discipline is what we build — not open-ended advisory engagements. Every engagement starts with a diagnosis. Every deliverable has a fixed scope and a fixed fee.
01
Diagnosis-first
No engagement without understanding the real problem. We don’t sell solutions for problems you’ve already defined.
02
Fixed scope, fixed fee
No open-ended time-and-materials. Every phase is scoped, priced and delivered with clear outcomes.
03
Data, not your ERP
Sentinel works on top of your existing systems. No IT overhaul. No implementation project. Just financial truth.
Werksessie met drie consultants rond een tafelYggra Sentinel Pocket Price Waterfall van listprijs tot pocket marginRobbie bespreekt pricing-inzichten met twee klanten in een kantoorgang
Proprietary methodology

Pricetainability™
Four pillars for sustainable pricing.

Pricetainability™ is Yggra’s proprietary methodology and the common language across all three branches. Own the language, own the category.
01
Truth
Financial truth and transparency. Net Revenue as the starting point for pricing performance.
Ontdek via: Pricing Audit & Sentinel Analytics
02
Policy
Segmentation, target margin policy and discount governance.
Geleverd via: Strategy-trajecten & sprints
03
Execution
Implementation, capability building and capacity.
Geleverd via: Talent & delivery associates
04
Governance
Cadence, accountability and exception management.
Ontdek via: maandelijkse Continuous Improvement begeleiding

The four pillars form a cycle: Truth reveals the problem, Policy structures the response, Execution delivers the change, and Governance makes it last.

How we work

From pricing diagnosis
to structural discipline.

1
Pricing Audit
Full diagnosis of your pricing reality. Where is margin leaking? Which customers, products and segments need attention? 4–6 weeks, fixed fee.
2
Strategy Playbook
Translation of diagnosis into concrete pricing policy: segmentation, target margins, discount rules and an implementation plan. 6–10 weeks.
3
Continuous Improvement
Ongoing monitoring, governance and optimisation via a monthly retainer. Pricing becomes a living system.
Proces visualisatie — два SVG в одном div с breakpoint visibilityYggra service flow: from diagnosis to policy to execution to governanceProces visualisatie — два SVG в одном div с breakpoint visibilityYggra service flow: from diagnosis to policy to execution to governance
Proven impact

Measurable EBITDA improvement
at industrial B2B companies.

Manufacturing
+11%
Margin recovered in 8 weeks
Historical prices, late cost updates, inconsistent discounts. Pricing audit revealed €840K in annual margin leakage.
Distribution
700h
Saved annually + stable margins
Manual Excel pricing, no guardrails for sales. Structured pricing model replaced 47 spreadsheets.
Wholesale
€2M
Margin increase after indexation model
Contracts without indexation, ad-hoc decisions. Systematic indexation framework rolled out across 1,200+ accounts.
Ideal Client Profile
Who is Yggra for?
Revenue
€10M – €250M
Sweet spot
€30M – €150M
Sectors
Wholesale · Distribution · Manufacturing
Region
Benelux + DACH
Requirement
ERP in place · Data available
Start the conversation
Every engagement
starts with a
diagnosis.

No pitch deck. No generic proposal. We start by understanding your pricing reality — and tell you exactly what we see.

OfficeFruitmarkt 18/3.01
3500 Hasselt, Belgium
Yggra
Empowering your Growth.